Honey nut cheerio bee name free#

But I had to have a difficult conversation with a 12-year-old recently.

It was an appetizer’s worth of Cheerios.ĭon’t worry, General Mills. Speaking for myself, I eat a lot more cereal than three-quarters of a cup. She said “you really want” kids “eating a whole grain, higher fiber cereal.” “They’ve tested and tested and tested to try to find out how much sugar they can take out without it affecting sales,” said Marion Nestle, an emerita professor of nutrition and food studies at New York University. Meanwhile, Honey Nut Cheerios will be transforming 3,300 acres of its oat crops into bee-friendly flower fields by. You can also avoid using pesticides and leave patches of land bare for critters to thrive.

Honey nut cheerio bee name free#

It has not been all smoke and mirrors the percentage of sugar has decreased slightly as well, though rounding makes it difficult to say by how much. You can help bring back the bees by ordering Cheerios’s free wildflower seeds and planting a garden home for bees, butterflies and wasps. It appears that at some point in the last 10 or 15 years, General Mills tweaked the ingredients of Honey Nut Cheerios in a way that lowered the overall weight per serving, which had the effect of helping lower the stated sugar content. Serving sizes are regulated by the Food and Drug Administration, and can change if a cereal’s density changes. Today, a serving is three-quarters of a cup, and just 28 grams, with nine grams of sugars. I found a box from 2003 that showed the serving size of Honey Nut Cheerios to be one cup, weighing 30 grams and having 11 grams of sugars. And by that, I mean I looked at pictures of old cereal boxes on eBay, because apparently there’s a market for vintage, flattened cereal boxes. I undertook a review of highly sensitive corporate documents. Check out this 1986 commercial spot where a diver refuses to come up to the surface until he realizes that Honey Nut Cheerios are on the breakfast menu. We know him as BuzzBee now, but for the first twenty years of his shelf life this icon was nameless. In the last decade or so, Honey Nut Cheerios has fallen to nine grams of sugars per serving, from 11. From day one, Honey Nut Cheerios also had an enthusiastic, plucky mascot: a bee. Back in 2009, the company made news by announcing an initiative had already been underway to drop the sugar figure into single digits in such cereals marketed to children. General Mills refers to cereals like Honey Nut Cheerios as “ presweetened” - putting the sugar, brown sugar and honey into your cereal so you don’t have to. It sued the company over health claims made about another Cheerios offshoot, Cheerios Protein. The center has quarreled with General Mills before. “We’ve been saying for years that Honey Nut Cheerios has more sugar than honey and more salt than nuts, in fact it’s got no nuts at all, it’s just got almond flavor.” “The company has capitalized on the good name of the original,” Ms. The same group found that one cup of the cereal had more sugar than three Chips Ahoy! cookies. Eighttime Grammy Awardwinning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios character, are using dance to spread the word that being. An Environmental Working Group analysis of a number of popular cereals - a report that linked sugary cereals to the “nation’s childhood obesity epidemic” - put Honey Nut Cheerios’s sugar content second only to Fruity Pebbles. It actually has about nine times as much sugar as plain Cheerios, per serving. Previously, I assumed Honey Nut Cheerios was a slightly sweeter Cheerios, but you learn things when you finally get around to reading the back of the box. Three of the top six ingredients are sweeteners: sugar, brown sugar and honey. I looked at the back of the box and could see why. The only thing I could think about when I ate it again for the first time in years was how incredibly sweet it is. Roughly 151 million boxes and other containers of various sizes were sold over the past year, well ahead of the second best-selling breakfast cereal, Frosted Flakes, according to IRI, a Chicago based market research firm. Eventually, the name would evolve to Buzz for short. A child named Kristine Tong won, naming the honey bee BuzzBee. In 1999, Cheerios launched a 20th-anniversary public contest to name the famous honey bee. Honey Nut is America’s best-selling breakfast cereal, and by a comfortable margin. A sweet little cartoon bee accompanied advertisements and packaging for Honey Nut Cheerios for 20 years before he got a name. But sometimes I finish my box faster than my kids do and find myself straying to their side of the cupboard. I had a bowl of Honey Nut Cheerios recently.